all that’s happening is that beauty companies have realized that “progressive” and “empowering” advertisements garner more publicity and create more brand loyalty than the old-fashioned “you’re ugly if you don’t buy our product” advertising. it has nothing to do with ethical capitalism or social trends. the beauty industry is just trying to make money.
(via 061119920735)
Why Dove’s “Real Beauty Sketches” Video Makes Me Uncomfortable… and Kind of Makes Me Angry
So this video started going around my facebook today, with about a dozen of my female friends sharing the link with comments like, and “Everyone needs to see this”, and “All girls should watch this,” and “This made me cry.” And I’m not trying to shame those girls! I definitely understand why they would do so. And I don’t want to be a killjoy. But as I clicked the link and started watching the video, I started to feel a slight sense of discomfort. I couldn’t put my finger on why that was, exactly, but it continued throughout the whole thing. After watching the video several more times, I have some thoughts…
My friend Gio posted this. Had to share.
“Dove has sneakily gone on the attack with this guerrilla marketing campaign targeting art directors, graphic designers and photo retouchers. The company has created a fake Photoshop action that claims to add skin glow to portraits but actually undoes manipulation.”
This is funny because dove’s “Real Beauty” campaign picture are all carefully retouched.
http://www.newyorker.com/reporting/2008/05/12/080512fa_fact_collins
(via kidsbop)