When they realized women were using their sacks to make clothes for their children, flour mills started using flowered fabric for their sacks. The label was designed to wash out.
1939 Kansas Wheat…
holy fuck that’s the cutest marketing scheme i’ve ever heard of
'buy our flour it's going to make the nicest bread and the sweetest dress!’
yes thank you ok sold
I showed this to my mother, and she proceeded to geek out for fifteen minutes about 1930’s fabrics, broke out her vintage quilts to show me what typical flour sack patterns looked like and how to tell when a fabric was from clothing (patterns in the cloth are indicative of clothing; 1930’s was partial to mint, bubblegum pink, reds, blues, and shades of peach and lavender; sack fabric typically has smaller prints for production purposes as opposed to huge flowers), and shared childhood memories I’ve never heard before. It’s nice hearing my mom get passionate about something.