The Mystery Flesh Pit ARG is amazingly well-executed but also incredibly funny because at the heart of it its central conceit relies on the idea that suburban families who enjoy visiting national parks were going hiking inside the bowels of an elder god like it wasn't a big deal
Taking my terrible children to the hot, wet throat of the Permian Basin Superorganism because those little shits broke the French casement windows in the sunroom and now mommy doesn't have enough money to take us to Disneyland