Last year Coca-Cola was still up to the same environmental villainry. More recycling advertising campaigns and killed bottle-fee bills which have been long proven to massively boost recycling rates but also push the cost of recycling from the consumer onto the manufacturer. That’s also detailed in the previous link.
Don’t ever make the mistake of thinking that large corporations care about this world or anything in it other than profit. They’ll engage in charity as an investment if the campaign offers good return for their brand value and public image, but don’t think for a second we can get capitalists to behave ethically through any other means than forcing them to do it.